New Netflix Features Designed to Help Subscribers Streamline Content Searches

Netflix revamped its user experience design to make it easier for subscribers to find content, blogged Stephen Garcia, director-product innovation. “Sometimes our members need a little bit of help figuring out where to start,” Garcia said, saying Netflix tested how to make it easier to find titles for TV viewers restricted to a few buttons on a remote control. It’s easier to start browsing with a series or a movie, research showed: Users may not be sure of the exact title they want to watch, but they have a sense of whether they are in the mood for a quick series episode or a longer movie experience, he said. The streaming service also made it easier to access titles members saved for later viewing in the My List section. The update began rolling out Wednesday. The TV search additions are part of a "long line of incremental improvements" designed to enhance Netflix customers' viewing experiences, said Chief Product Officer Greg Peters during the company's quarterly earnings interview Monday (see 1807170002). Peters also referenced improvements Netflix made in its mobile user interface and smart downloads.