Half of US Households Now Watch Alternative Content on PC, Says Parks

U.S. broadband households watch an average two hours of alternative content on a computer each week from sources including Facebook, Snapchat, YouTube, Vimeo and Dailymotion, Parks Associates reported Thursday. Almost half watch user-generated content monthly and more than one in 10 watch livestreamed content. About half of TV households watch video from YouTube and similar sites on TVs, said analyst Brett Sappington, and more watch online video from an app such as YouTube than from a TV channel app. Pay-TV adoption is dropping as alternative content consumption increases, and younger respondents are more likely to watch user-generated content, both posing threats to pay TV, the firm said.