Real Estate Marketing Agency Shows Geofencing-Based Ad Technology at Builder Show

Real estate marketing agency SmartTouch Interactive is showing at the Pacific Coast Builder Conference a geofencing technology designed to alter home buyer behavior. SmartTouch Geo steers prospective buyers “from set target zones, typically other builder’s model homes or sales offices, to take immediate action and tour a client’s set conversion zone, their own model or sales office, typically in the vicinity of the competitor’s model,” said President Robert Cowes. The buyer’s action “is altered by ads that immediately start displaying on every app or browser on their smartphone” to push a buyer toward a client’s model home while home shopping, he said.