Amazon Silent on Web Reports It Will Hold Prime Day on July 17

June 25, 2018 |E-Commerce

Amazon didn't respond to our questions after TechRadar posted Thursday what appeared to be a leak of Amazon's 2018 Prime Day date. An ad, which showed briefly on Amazon's U.K. website, gave a date of July 17 for Prime Day, with deals beginning the day before. Last year, the Prime Day sales event, promising discounts for Amazon Prime members, was July 11.