GDPR Seen Having Implications for US Broadcasters, Media Companies

For broadcasters and media companies, EU's general data protection regulation can apply even if they lack EU presence but provide services to people there or who use website cookies and other online tracking means to monitor people there, Wilkinson Barker lawyers blogged Friday. It's unclear if regulators will enforce GDPR against companies largely not serving EU citizens, they said. Getting consent for processing an individual's personal data is only the first step in compliance, and lack of adherence can lead to sizable fines, wrote Emilie de Lozier and two colleagues.