Hisense Sees Smart TV as Something for Playing, Shopping, CES Asia Told

Hisense sees smart TVs becoming “something to play with” and offering a “new way of shopping,” said General Manager Yu Zhitao during a demonstration at CES Asia in Shanghai Wednesday. In the U.S., Hisense launched ULED 4K TVs Tuesday with Android TV and Google Assistant. The set maker also is bowing smart TVs to coincide with Thursday's opening of the World Cup games in Russia. Owners can use a designated button on a TV remote to engage interactive mode, clicking on any of the 1,000 players from 32 World Cup teams to see statistics, videos and background on a participant using Hisense image recognition technology, Zhitao said. This extends to TV actors and celebrities, he said. During the World Cup, users will be able to order a player’s jersey by scanning a QR code with a mobile device scanner in front of the TV, Yu showed. Users can find restaurants nearby, order beer and find content on TV using voice recognition, Yu said.