Data Plus Math, Verance Sign Pact to Deploy Aspect Watermark for ATSC 3.0

Media measurement company Data Plus Math signed a “preferred partner agreement” with Verance to deploy Verance’s Aspect audio watermark technology as an “analytics and attribution measurement” tool for stations adopting ATSC 3.0, they said Wednesday. This “will introduce a Next Gen TV compliant multi-touch, multi-TV approach to attribution and help local programmers better analyze and monetize their inventory,” they said.