Consumers Prefer Ad-Supported Streams Over Subscriptions, IAB Survey Finds

June 14, 2018 |Smartphones

About 67 percent of global consumers surveyed have streamed live video, and more than half prefer free, ad-supported streams over subscription services, the Interactive Advertising Bureau reported Wednesday. Smartphones are the most popular streaming device, with smart TVs second, said the survey of 4,200 adults in 21 countries.