Sonos Applied in December for Jamaican Trademark on Beam Soundbar, Says PTO

Sonos apparently used enhanced secrecy to secure the Sonos Beam trademark for the smart soundbar it debuted last week (see 1806060043), Patent and Trademark Office records show. Sonos applied June 5 to register the U.S. trademark, says its PTO application (serial number 87949684), a day before it introduced the product at a San Francisco launch event. The company previously claimed foreign priority for the Sonos Beam name by filing a trademark application in December with the Jamaica Intellectual Property Office, said the PTO application. Legal experts say the Jamaican agency can be a good first stop for applicants seeking trademark registrations with minimal public disclosures because local trademark law bars the office from publishing any documents on the application without applicant consent. The agency also lacks a searchable online database containing information on applications or existing trademarks, they say. Sonos didn’t comment Monday. The company is accepting preorders on the Sonos Beam, available July 17 at $399.