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Amazon Begins Selling Fashion-Linked Echo Look Smart Speaker With Camera

Amazon announced availability of the Echo Look ($199), a fashion-forward smart speaker with a built-in depth-sensing camera featuring LED lighting and computer vision-based background blur. When users ask Alexa to take a photo or video, the camera takes what Amazon calls a “share-worthy shot of your look.” An Alexa style assistant gives personalized recommendations, advice for organizing a closet and fashion inspiration tips from Amazon, Vogue and GQ, said Amazon. The e-commerce company included style and collection features that suggest new pieces and colors to complement an existing wardrobe.