TechFreedom Pitches Indicator-Based Online Ad System to FEC

The Federal Election Commission should let the advertising industry establish an indicator-based online ad system, TechFreedom said May 25 in comments on two agency rule proposals (see 1805250032 and 1805290037). The FEC should also “check in after each of the next two elections to see what real-world data say about users’ understanding of the indicator icons and associated wording,” said TechFreedom President Berin Szoka. The organization pitched the proposal as a bipartisan compromise with “trust but verify” safeguards to earn the support of skeptical Democratic commissioners.