Digital Advertising Alliance Launches Online Political Ad Disclosure Program

The Digital Advertising Alliance’s new self-regulation program for online political advertising will let users view an advertiser’s name, contact information, political expenditure records and individual contacts, DAA said Tuesday. The program is similar to recent action from Facebook (see 1805080054). “The PoliticalAd icon will give voters instant, easy access to information about the digital political ads they see, directly from the ads themselves,” DAA Executive Director Lou Mastria said.