Debut of SiriusXM Streaming Apps Getting ‘Good Initial Response,’ Says CFO

One week into SiriusXM’s launch of its new iOS and Android streaming apps and web player, including the debut of a Howard Stern video offering (see 1804250075 or 1804250005), the company is getting a “good initial response from customers” to the new services, Chief Financial Officer David Frear told a JPMorgan investment conference. The offering has “a limited amount of video,” said Frear. “It's a sort of way of walking into that new product feature, walk before you run,” he said Wednesday. “We would expect to enrich” the video content as “the summer goes on, as we come into the fall,” he said. On SiriusXM’s ambitions in streaming content, “we've done OK with it, but we could do much better,” said Frear. “We never had a product manager who is focused just on streaming” but do now, he said. “Broadening subscriber engagement” would be a good measure of the company’s success in streaming, he said.