AT&T Bows Cellular Version of Amazon Dash Quick-Reorder Button for Businesses

AT&T launched the LTE-M button, an enterprise version of Amazon’s Dash button that consumers use to reorder products they buy regularly. The button, which transmits over the cellular network vs. Wi-Fi, is powered by Amazon Web Services IoT 1-Click service. Pressing the button triggers a string of actions businesses can use to save time or money or improve customer satisfaction, said the carrier Wednesday. The button supports three types of clicks -- single, double and long press -- and each device has a unique serial number for identification. Use case examples include: instant customer feedback at hotel conference rooms, airports and sports venues; order placement from anywhere on the network; product delivery; and a “virtual concierge” for seniors to check in with caregivers and call for medication, said the company. Buttons attached to connected trash cans could send an alert automatically when it’s time for a pickup, it said. Devices are pre-provisioned with certificates at the time of manufacturing to securely connect to AWS, it said. The AT&T button and bundled data plan are available for $29.99, said the carrier. Amazon sells Wi-Fi-based shopping buttons for consumers for $4.99.