40% of Smart Home Buyers Say Echo or Google Home Compatibility Key, Parks Reports

Four in 10 consumers in the market for a smart home device consider interoperability with either Amazon Echo or Google Home to be important, said a Wednesday Parks Associates report. Consumers expect the devices they buy to work together, with 74 percent of respondents saying it’s important to consumers to consider a smart home brand that will work with other connected products in their home, said analyst Patrice Samuels. Due to Amazon’s and Google’s high visibility, “consumers naturally prioritize products that work with these devices."