Sony Uses Home Team Talent to Promote New $279 Earphones

Sony reached across divisions to promote its new Xperia Ear Duo, a $279-per-pair Apple AirPod knockoff currently in preorder. Sony Music Nashville artist Kane Brown is featured in a YouTube video wearing the earphones in a clip captured on a Sony camera, said the company. Unlike the AirPods, Sony’s gold Ear Duo has the brand stamped noticeably on its body, designed to be positioned behind the ear. Dual listening technology allows users to hear music while also receiving notifications, sounds around them or conversation, said the company.