Interoperability Key for Those Planning to Buy Smart Home Products, Says Parks

Amazon Alexa leads in consumer awareness of smart home platforms at 28 percent, but “consumers want robust user experiences,” said Parks Associates analyst Dina Abdelrazik. “They are not going out to buy platforms but products." She said interoperability is key to enabling a working ecosystem of devices. Citing a Parks survey of U.S. broadband households, Abdelrazik said 75 percent of U.S. broadband households planning to buy a smart home product consider interoperability to be important.