1 in 4 Smart TVs Sold in US in Q1 Was Roku Set, Says Shareholder Letter

One in every four smart TVs sold in the U.S. in Q1 had a Roku operating system, said the company Wednesday in a quarterly letter to shareholders. “The secular shift from legacy TV distribution to streaming continues unabated,” said Roku. “Our purpose-built TV operating system and advertising platform continue to lead the market. Moreover, our advertising and content partners are benefiting from our increasing scale. Nearly half of our roughly 21 million active users have cut the cord or have never had a traditional pay TV subscription, which means that they simply cannot be reached through linear TV. This makes our strategic position in the living room extremely valuable.”