Much-Maligned Video Bundle Benefits Many Consumers, AEI's Howell Says

If regulators force dismantling of the video bundle, it will benefit consumers who want single channels to the detriment of consumers who want multiple channels and the cost savings that come with bundling, American Enterprise Institute adjunct scholar Bronwyn Howell blogged Monday. Also suffering will be the distributors whose lost revenue will mean they won't be able to afford to buy the same bundle items as before, she said: Success of a bundling strategy relies on knowing distribution of consumer preferences, not just aggregates.