Google Projected to Make Up About 40% of US Local Digital Ads in 2018

Google could carry about 40 percent of all local digital advertising across all markets in 2018, with its local search advertising and YouTube’s local advertising exceeding $19 billion in revenue nationwide, said BIA Advisory Services Monday. BIA expects local Google revenue to exceed $27 billion in the U.S. by 2022. “By comparison, local radio and television advertising revenues are projected to be relatively flat over time, while print media advertising continues its decline,” said BIA Advisory Services Chief Economist Mark Fratrik.