Google, Amazon, Sony, YouTube Land in Top 10 of Brand Likability Survey

Seven technology brands landed in the top 25 of Morning Consult's Most Loved Brands 2018, a list based on data from Brand Intelligence that placed Google at number one. Amazon was 4, Sony 7, YouTube 9, Netflix 14, Samsung 9 and Microsoft 25. Rankings were determined based on 250,000 interviews between January and March with a national sample of adults covering 1,000 companies, with the average company surveyed over 12,000 times, it said. Respondents answered broad demographic questions, a battery of political tracking questions and questions about a randomized set of brands covering favorability, community impact and purchasing intent. Maximum margin of error for a given brand was +/- 2 percent.