Content Creators Coalition Urges Apple Not to Eliminate Paid Music Downloads

Apple should continue offering paid music downloads, which benefit the music industry and consumers, the Content Creators Coalition said Wednesday in a letter to Apple Music Vice President Oliver Schusser. Reports indicate Apple is considering eliminating the service, but the company has dismissed them as inaccurate, the group wrote: “Even with the rise of streaming, downloads continue to supply 15% of industry revenues, a vital pillar in the many-legged-stool it takes to make a successful music career." The company didn’t comment.