WhatsApp CEO’s Departure Could Lead to Aggressive Facebook Monetization Efforts, Analyst Says

May 2, 2018 |Ads & Promotions

WhatsApp CEO Jan Koum’s departure after clashing with parent company Facebook could be the “starting point for more aggressive monetization of WhatsApp” and increased advertising, Barclays analysts said Tuesday. Barclays “sized the opportunity conservatively at $11 [billion] in incremental revenue from [Facebook] Messenger and WhatsApp revenue by 2020.”