Sonos Doesn't Sell Data to Third Parties, It Says in Privacy Policy Update

Sonos doesn’t “and will not sell your data to third parties,” it said in a lengthy update of its privacy policy Tuesday. The company “will be clear about the data we collect and why,” it said, saying the primary purpose of collecting data is to improve users’ listening experience. Information Sonos users “voluntarily provide” -- name, phone number and email address -- is used when users want to learn more about Sonos products and services or when they contact customer support, it said. Data collected automatically -- functional and usage data collected by using cookies and similar technologies -- includes operation system and version, IP address, general geographic location, browser type, webpages viewed on Sonos websites and “whether and how you interact with content available on our websites,” it said. The company may receive information about users from other sources, “including third parties, such as music service partners and partners with whom we offer co-branded services or engage in joint marketing activities,” it said, along with “information about you from social media platforms, for instance, when you interact with us on those platforms.” Sonos doesn’t target children under 16 years old, it said. Visitors of all ages can navigate Sonos’ app or website, but the company said it doesn’t “knowingly collect or request personal information from those under the age of sixteen without parental consent.” If it discovers after notification by a parent or guardian that a child under 16 has been improperly registered by using false information, “we will cancel the child's account and delete the child's personal information from our records,” it said.