AT&T Watch to Be Followed by Other Niche Virtual MVPDs, nScreenMedia Says

With AT&T about to launch its sports-less streaming skinny bundle offering AT&T Watch (see 1804190027), expect to see other virtual MVPDs going after genre fans and niche interests, nScreenMedia analyst Colin Dixon blogged Sunday. He said it's likely MVPDs with a more general approach also will create small channel bundles and service tiers that target specific viewer groups, getting consumers closer to their holy grail of personalized virtual MVPD service.