Comcast Ads Targeting DirecTV Choice Challenged

Comcast should end ads stating or suggesting DirecTV customers will be subject to big, undisclosed, unavoidable price increases when signing up for the DirecTV Choice programming package, the National Advertising Division said Tuesday. NAD said DirecTV owner AT&T challenged the broadcast and online ads, and the Comcast assertions are unsupported. NAD said Comcast indicated it will comply with the recommendation.