MoviePass, IHeartRadio Partner on $30 Movie-Streaming Music Promotion

April 16, 2018 |Ads & Promotions

Movie theater subscription service MoviePass teamed with iHeartRadio on a $29.95 subscription offer. Participants get a limited MoviePass membership to see four 2-D movies a month for three months and an extended three-month free trial of iHeartRadio’s All Access on-demand offering. The deal lets the companies reach a broader audience, said Ted Farnsworth, CEO of MoviePass parent Helios and Matheson Analytics.