LG Lays Claim to Being First TV Maker to Join Phoenix ATSC 3.0 ‘Model Market’

LG Electronics is the first TV maker to join the ATSC 3.0 “model market” project in Phoenix (see 1711140053), said the company Thursday. It will supply the first 3.0 receivers for the project, which is being spearheaded by Pearl TV and supported by 10 TV stations in the market to show how the standard “can be deployed while maintaining existing digital TV service for viewers,” it said. LG receivers "will be tested by local broadcasters and consumer focus groups" as the model market project "ramps up this summer," it said. Though just before CES Pearl announced a “collaborative project” for the Phoenix model market with another TV maker, Sony Electronics, that was for the development of a 3.0 “channel navigation tool,” not TV receivers (see 1801050035).