Those Who Switched from Samsung to iPhone X Happy, but Unhappy, Says SA

Four out of five iPhone X buyers who were previously Samsung owners were “satisfied with making the switch,” Strategy Analytics reported. The iPhone X’s $999 starting price was an issue for many respondents, some "questioning whether it is a premium worth paying,” SA said Wednesday. Among buyers who converted brands, more who moved to the iPhone X were satisfied than those moving from Apple to the Samsung S8, said analyst Adam Thorwart. Price was the main issue for discontent among consumers switching from Samsung to Apple, said analyst Kevin Nolan. “While switchers were highly satisfied with the iPhone X’s feature set,” they didn’t feel the features justified the high price, Nolan said, saying it opens an “opportunity” for Samsung to reclaim some converters.