After Cambridge Analytica, ANA Urges Ad Industry to Earn Public's Trust

The Facebook-Cambridge Analytica controversy highlights the marketing industry’s need to address consumer privacy and transparency issues, the Association of National Advertisers said Thursday. The scandal shows there's “enormous frustration” with organizations that “fall short on promises of protection and safeguards,” ANA said, which has led to “blunt responses” like the EU general data protection regulation (GDPR). The GDPR offers some degree of consumer protection, but it's detrimental to the free flow of information, the group said. Through increased privacy accountability and transparency efforts, online advertisers need to earn back the trust of consumers, ANA said.