Harmonic Joins Pearl TV, ‘Ecosystem Partners’ in ATSC 3.0 Phoenix Testbed

Video delivery products and services supplier Harmonic is joining Pearl TV and its team of “ecosystem partners” deploying ATSC 3.0 field trials in the Phoenix “model market” of 10 TV stations (see 1711140053), said Harmonic in a Tuesday announcement. Harmonic will supply the Phoenix stations with its Electra X 3.0 media processor, it said. The Phoenix testbed initiative is “the first time that a single market will test the ATSC 3.0 standard and provide a framework to the industry," said Pearl TV Managing Director Anne Schelle in a statement. Partnering with companies like Harmonic can help Pearl TV “validate groundbreaking improvements for over-the-air broadcasting and experiment with innovative use cases that ATSC 3.0 enables,” she said.