Live TV Increasingly Supplements Cord Cutters' Online Video Watching, nScreenMedia Says

March 20, 2018 |Streaming Media

More households are using antennas to watch TV (see 1803150019), but their numbers aren't growing as fast as cord cutters', nScreenMedia analyst Colin Dixon blogged Sunday. Cord cutters are using a mix of antennas, streaming and -- increasingly -- virtual MVPDs to supplement their already-heavy over-the-top video consumption. That makes live TV "an augmentation of the main diet" of online video, he said.