Advertising Council Upholds Ad Privacy Complaint Against Liftopia

The Advertising Self-Regulatory Council upheld a consumer complaint that e-commerce provider Liftopia lacked upfront notice of interest-based advertising. The platform for ski resort ticket sales didn't alert consumers that third-party advertisers potentially collect data about browser activity and use that data to deliver ads to users on other websites, it said Wednesday. The ASRC, which is directed by the Council of Better Business Bureaus, establishes policies for industry self-regulation. The ASRC notice said, to address the problem, Liftopia “added an enhanced notice link to the footer of its website.” Liftopia didn't comment.