Pay TV Hurting Itself by Being Selective in SVOD Aggregation, nScreenMedia Says

While pay-TV operators in the U.S. and Europe want to aggregate subscription VOD services for subscribers, most don't have an open platform at the set-top box, making that integration hard, and some are overly selective about the SVOD services they are willing to aggregate, nScreenMedia analyst Colin Dixon blogged Monday. He said including only select services isn't sustainable long term since the legions of subscribers to an SVOD service not supported by their pay-TV operator will head to other platforms that do support that SVOD. To keep up, operators must adopt an open platform to run their set-tops, he said.