Virtual MVPDs Accelerating Pay TV Subscriber Losses, nScreenMedia Says

Growth of low-price virtual MVPDs helped lead to a 4 percent decline in traditional pay-TV subscriptions in 2017, and those virtual MVPDs' pricing policies will mean accelerated sub losses among traditional MVPDs this year, nScreenMedia Colin Dixon blogged Sunday. He said virtual MVPDs are, at best, breaking even, but it's unlikely any will back away from such "aggressive pricing," so traditional pay TV could lose another 5 percent this year, possibly falling below 90 million homes.