Viewers Want Streaming Media Help but Not One-Source Aggregation, nScreenMedia Says

Consumers want help managing all video services, but they don't necessarily want a single video aggregator, and the market is delivering multiple solutions, nScreenMedia analyst Colin Dixon blogged Tuesday. For example, the ESPN Plus streaming service to launch in March will allow subscribers to aggregate other sports content via the app for additional cost, he said. Pointing to streaming service VRV aggregating subscription VOD services for the fandom community, and Philo aggregating entertainment TV for non-sports watchers, he said many more services likely will embrace this approach in coming months.