Verizon's Go90 Woes Show Need to Reach All Screens, nScreenMedia Analyst Says
Struggles of Verizon’s go90 mobile video service to find audience might be due to its "singular focus" on mobile devices, since 79 percent of U.S. internet users have at least two connected devices and most watch video on them, nScreenMedia analyst Colin Dixon blogged Wednesday. Video services need to be available on all the their customers' screens, he said. Meanwhile, Verizon indicated it will start incorporating go90-exclusive content into other digital content properties, he said. Verizon didn't comment.