T-Mobile in 'Fight Back' Mode With iPhone X Bogo Offer, Analyst Says

T-Mobile’s buy-one-get-one offer on iPhones -- including the X -- is “something to watch,” Wells Fargo analyst Jennifer Fritzsche wrote Tuesday, citing a continuation of the carrier’s “fight back” mode in protecting its customer base. Under the promo, customers who buy an iPhone 7, 7 Plus, 8, 8 Plus or X can get another for “free.” That’s up to a $700 maximum value via rebate; X's are $999. Customers have to trade in a fully functional, paid-off, iPhone 7, 7 Plus, 6s, 6s Plus, 6, 6 Plus, SE or 5s; LG V20, G6 or G5; Samsung Galaxy S7, S7 Edge, S7 Active, S6, S6 Edge, S6 Edge+, S6 Active, S5, S4, Note5 or Note 4, a chat agent told us. The representative said he hadn’t been given an end date for the sales event, shown as a “limited-time” offer on the website.