Super Bowl Streaming Audience Roughly 4 Million, nScreenMedia Says

February 8, 2018 |Streaming Media

At least 4 million watched Sunday's Super Bowl via a streaming service, nScreenMedia estimates. Analyst Colin Dixon blogged Tuesday that the Yahoo Sports feed lagged behind the TV feed but never stuttered, stalled or pixelated, and the advertising load was frequently different from the TV ad lineup. He said reports indicated the Sling TV, DirecTV Now, Fubo TV and YouTube TV feeds had no reported problems, while Hulu Live's automatic program extension algorithm caused some customers to lose the feed with three minutes remaining and PlayStation Vue also reported problems.