Sleep Number Announces Partnership With NFL for Smart Beds to Help Improve Play

Sleep Number is offering every NFL player a smart bed under a multiyear partnership with the league designed to help maximize sleep and improve players’ performance. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their regimens, it said. Biometrics from Sleep Number’s SleepIQ technology will help players understand how better sleep affects their performance on the field, said the company, which will get the data to add to its sleep analytics, it said. The company has worked with the Dallas Cowboys and Minnesota Vikings in the past, it said.