Subscription VOD Big 3 Original Spending to Hit $10 Billion in 2022, TDG Says

Subscription VOD services Amazon Prime, Hulu and Netflix combined are expected to be spending $10 billion annually by 2022 on producing original content, The Diffusion Group said Tuesday. TDG said original content is "extremely important" to retaining subscribers, with 62 percent of Netflix subscribers considering originals critical or very important to their decision to keep Netflix. It said with studios pulling their most compelling content from the big three SVODs, a strong schedule of original content becomes increasingly necessary.