Amazon Heavy Advertiser During the Super Bowl; Monster to Make First Run

Amazon has invested heavily in Super Bowl advertising for Sunday’s game, according to Ad Age, which reported Tuesday the tech giant took a 60-second spot just after halftime to promote its original series Tom Clancy's Jack Ryan due to debut Labor Day weekend. The ad industry publication also teased a Q4 commercial with Amazon CEO Jeff Bezos centered on Alexa losing her voice. The 30-second teaser -- from the 90-second commercial -- has Alexa going quiet, after a brief cough, while giving a weather forecast, which is followed by a TV news report covering Alexa’s voice loss as breaking news. The teaser cuts off with the promise of a fix for Alexa with undisclosed “replacements in the works.” Hulu, meanwhile, is running an ad for the second consecutive year, it said. As announced at CES, Monster is appearing in its first Super Bowl ad, which features rapper Iggy Azalea pushing the company’s new AirLinks Elements wireless headphones. NBC sought $5 million for a 30-second commercial during the Super Bowl, according to reports.