TCL for Super Bowl Cuts Pricing of 55- and 49-inch 4K TV Models in Its S-Series

A TCL Super Bowl promotion slashed pricing of its S-Series 4K TV models sold through Amazon and Best Buy, the company said Thursday. Pricing of the 55-inch model 55S405 was cut by $80 to $369.99 and the 49-inch model 49S405 is now $30 cheaper at $329. The S-Series models have HDR10 high-dynamic-range technology. TCL’s new 5-Series, introduced at CES, will bring Dolby Vision HDR functionality into screen sizes as small as 43 inches (see 1801080064). The company hasn't announced pricing.