Cinedigm-Starrise Alliance Sees Releasing ‘Hundreds’ of Films for Streaming

Content distributor Cinedigm formed a strategic alliance with Chinese entertainment company Starrise Media to release films in China theatrically and to digital streaming platforms, the company said in a Friday announcement. The deal also paves the way for Cinedigm distribution of Chinese films in the North American marketplace, it said. “This new arrangement contemplates the release of hundreds of films into the home entertainment marketplaces in China and North America,” it said.