‘Absolutely No Intention’ to Ditch ‘Mobile HDR Premium’ Logo, Says UHDA's Fidler

The UHD Alliance has “absolutely no intention of letting the trademark lapse or become abandoned” on the “Mobile HDR Premium” certification logo for qualified smartphones, tablets and laptops, President Mike Fidler told us Wednesday. The logo has had “clear usage in the market since early last year,” said Fidler. The trademark “is fully valid and in force and will continue to be an integral part of our premium mobile strategy,” he said. “The Mobile HDR Premium mark will continue to be a very visible part of our marketing communications and anticipated expansion as we move forward into 2018.” Fidler had no explanation why the alliance was unresponsive to a Patent and Trademark Office examiner's report rejecting the application to register Mobile HDR Premium as a certification mark. PTO declared the application dead Dec. 27, but the alliance has two months to petition the agency to revive or reinstate it (see 1801160024 or 1801140001).