Video Consumers Spend Almost 5 Hours a Day Watching, Searching, TiVo Says

The average video viewer is watching 4.4 hours a day, plus spending another 28 minutes searching for content to watch, TiVo said Tuesday. Its online survey of 8,500 pay-TV and over-the-top subscribers in the U.S., U.K, France, Germany, Brazil, Mexico and Colombia also found about 90 percent of households are paying for traditional pay-TV service, while 60 percent also subscribe to an OTT service. In the U.S., more than 75 percent of video consumption still takes place on TVs, while in Latin America 50 percent of viewing takes place on some other digital device, it said.