Unclear if Video Sharing Services Learned From Vine's Demise, nScreenMedia Analyst Says

Vine’s "cavalier attitude" toward unpaid creators drove them to competing platforms, which lead to the end of the video sharing service, nScreenMedia analyst Lloyd Dixon blogged Sunday. Vine's initial simplicity -- featuring six-second video clips -- became a limitation in the face of growing competition, it said, saying Snapchat and Facebook became more adept than Vine at providing routes for advertisers to reach users. With Vine shutting down in January 2017, most of its creators have moved to YouTube, Snapchat and Instagram, nScreenMedia said, adding "only time will tell" if those services have learned from Vine's mistakes.