SquareTrade to Launch Smartphone Protection Plans at Pepcom's CES Event

Allstate’s SquareTrade, a protection plan provider, will offer smartphone screen repair services “to anyone that needs them” at the Pepcom Digital Experience event before CES on Jan. 8, 7-10 p.m., at the Mirage hotel, said the company in a Thursday email. The insurer will also offer two-year protection plans to the first 50 people visiting the SquareTrade table, it said. It will demonstrate its Dropbot campaign that uses robots to “drop, dunk, slide and bend devices to destruction” to show the “fragility” of glass designs that it said are making mobile devices “more susceptible to damage” and costly to repair. The company will discuss new pricing plans set to roll out over 2018. SquareTrade maintains 80 percent of consumers overpay for insurance via the four major wireless carriers.