‘Don’t Mind the Gap’ Tagline Might Grace Samsung ‘No-Gap’ TV Wall Mounts

Samsung applied Friday for a U.S. trademark registration for what appears to be a promotional tagline for the “no-gap” wall mount it introduced with its QLED TV lineup at the last CES that lets the set hang flush against the wall (see 1701040074). The proposed trademark, in a play on the safety warnings customarily given to those who commute by train, consists of the words "DON'T MIND THE GAP" in block lettering with the words "NO-GAP WALLMOUNT" directly below in the same block lettering, said Samsung’s application at the Patent and Trademark Office. Samsung also supplied no-gap wall mounts with shipments of the Frame, the lifestyle TV product it introduced later in 2017 (see 1703140059). Samsung didn’t comment Wednesday on how or when it plans to commercialize the new tagline.