Roku Not Commenting on ‘Specifics’ of Christmas Day Activation ‘Error Code’

Roku’s first Christmas Day as a public company had its glitches. “We are aware that some Roku users report seeing an error code 001 on the TV during the Roku activation screen,” said a Roku customer support “service interruption” bulletin posted Monday at 9:50 a.m. PST. “Try disconnecting and reconnecting the power adapter,” said the bulletin. “You should be able to continue after restart. We are working diligently to address this issue and we will update this article with any changes. You will not need to do anything, or contact support. Please just try again later. We apologize for any inconvenience this may have caused.” Less than an hour later, at 10:45 a.m. PST, customer support reported that “systems look good and all should be working normally now.” Roku is “not commenting on the specifics” of the service interruption, including whether it came under the crush of a high volume of Christmas Day activations, said spokeswoman Tricia Mifsud.